ADMN 233 — The Writing Process

Source: “The Writing Process” by Dr. Glen Farrelly (CC BY-NC-SA 4.0)

A 5-step framework for producing professional messages and documents — applicable to anything from a short email to a full report.

flowchart LR
    P[Step 1: Preparing] --> O[Step 2: Organizing]
    O --> W[Step 3: Writing]
    W --> PO[Step 4: Polishing]
    PO --> R[Step 5: Revising]
    R -.->|revisit as needed| P

Step 1 — Preparing

Before writing, do four things:

Sub-stepWhat it means
Scope the messageDefine deadlines, medium, word limits, legal/org constraints
Target your audienceAnalyze demographics + psychographics; choose a “you” focus
Determine the goalPick ONE overarching goal from the 5 goals
Generate ideasResearch + brainstorm (mind mapping, cluster diagraming, freewriting)

“You” focus: Professional writing serves the reader’s interests, not the writer’s. Adapt vocabulary, tone, and content to what the audience needs — not what you find easiest to write.

Step 2 — Organizing

Poor structure is the most common student writing weakness. A clear structure prevents going off-topic, repetition, and loss of credibility.

How to organize:

  1. Group ideas into categories and sub-categories (mind mapping helps)
  2. Choose ONE ordering pattern — sequential, chronological, cause/effect, general→specific, topical, geographic, alphabetical, or by importance
  3. Build an outline: thesis/goal statement → numbered sections → key points (1–2 lines each)
  4. Cut anything that doesn’t fit; never force points in; never repeat

Prioritize your strongest points first and last — especially in persuasive writing.

Step 3 — Writing

Draft using your outline as a continuous guide. Key techniques:

  • Introductions and conclusions are mandatory — even for short messages. Intro orients the reader (topic, goal, importance, roadmap). Conclusion restates key points + next steps.
  • Use signposts — transitional expressions (however, consequently, next, in contrast, additionally) that guide the reader through the structure and link major points.
  • Facilitate skimming — headings, bullet lists, bold key passages, shorter paragraphs, varying sentence length. Assume busy readers will skim.
  • Avoid plagiarism — mark others’ words with quotation marks immediately; use consistent citation style; cite sources even in professional (non-academic) writing.

Step 4 — Polishing

Improve the visual appearance of the document:

  • Correct paragraph structure, section headings, line spacing
  • Use visual aids where helpful
  • Ensure accessibility (legal requirement for public-facing documents)

Appearance signals quality and credibility. See “Effective Document Design” reading.

Step 5 — Revising

Two distinct processes — don’t lump them together:

ProcessWhat it addresses
EditingContent: Complete, Concise, Coherent, Clear (the 4 Cs)
ProofreadingMechanics: spelling, grammar, capitalization, punctuation, accuracy

The 4 Cs of editing:

  • Complete — no essential fact, step, or point is missing
  • Concise — cut repetition and tangents; anything cuttable should be cut
  • Coherent — ideas flow logically from one point to the next
  • Clear — everything is easily understood by the audience

Proofreading priorities: client/supervisor names, product details, numbers, dates, policy decisions, legal implications, company facts.

Tips: Give yourself time between drafting and revising. Read with fresh eyes. Have someone else proofread if possible (check academic rules first).

Key Takeaways

  1. Plan before you start writing
  2. Know your audience and write for them
  3. Make a structure; organize points logically
  4. Stay on topic; never repeat
  5. Avoid plagiarism from the start
  6. Include all required components (intro + conclusion)
  7. Appearance matters — polish it
  8. Budget time for editing and proofreading

WritingProcess · AudienceAnalysis · CommunicationGoals