Ch4: Entrepreneurship, Small Business, and New Venture Creation

Chapter at a Glance

mindmap
  root((Ch4))
    Three Core Concepts
      Entrepreneurship = Process
      New Venture = Result
      Small Business = Scale
    Entrepreneurial Profile
      Drive and Ambition
      Risk Tolerance
      Creativity
      Internal Locus of Control
    Entrepreneurial Process
      1 Opportunity Recognition
      2 Resource Acquisition
      3 Entrepreneur / Team
    Pathways to Ownership
      Start from Scratch
      Buy Existing
      Buy Franchise
    Success & Failure
      4 Reasons for Success
      4 Reasons for Failure
    Legal Forms
      Sole Proprietorship
      Partnership
      Corporation
      Cooperative

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LO1 — Three Core Concepts

The most-tested idea in this chapter. Students frequently confuse these:

TermWhat It IsExample
EntrepreneurshipThe process of identifying an opportunity and accessing resources to pursue itLisa spots a gap in the salad cafe market and starts acting on it
New VentureThe result — a recently formed commercial organizationThe salad cafe opens its doors
Small BusinessThe scale — independently owned, not dominating the marketThe cafe a year later, still local and independent

Exam trap: Entrepreneurship ≠ the business. Entrepreneurship = baking the bread. New venture = the bakery that opens. Small business = the bakery that stays local and independent.

Fill-in-the-blank version: Entrepreneurship is the process. A new venture is the result.


LO2 — Role of Small Business in Canada

Small businesses make up the vast majority of Canadian businesses. Four contributions:

  1. Job Creation — primary source of local employment
  2. Innovation — entrepreneurs bring new products and models that large firms overlook
  3. Economic Diversity — fill niche markets; make the economy more resilient
  4. Community Impact — keep capital circulating locally

MCQ trap: Small businesses do NOT dominate international markets — doing so would disqualify them from being classified as “small.”


LO3 — Entrepreneurial Traits and Process

Personality Traits

  • Drive and ambition
  • High tolerance for uncertainty/risk
  • Creativity and innovation
  • Internal locus of control — believes personal actions (not luck) shape outcomes ← most exam-relevant trait

The Three-Element Process

graph LR
    A["1 · Opportunity Recognition\nSpot the market gap"] --> B["2 · Resource Acquisition\nGet capital · people · assets\nWrite business plan · apply for loans"]
    B --> C["3 · Entrepreneur / Team\nThe person who organizes and leads"]
    C --> D[New Venture\nLaunches]

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Scenario tip: Writing a business plan + applying for a bank loan = Element 2, Resource Acquisition. Opportunity was already identified. The entrepreneur is who they are, not what they’re doing right now.


LO4 — Three Pathways to Ownership

StrategyIndependenceRiskCore AdvantageCore Risk
Start from ScratchHighestHighestFull control and visionNo customer base; build everything from zero
Buy Existing BusinessMediumMediumCustomers, cash flow, suppliers in placeMay inherit hidden debt or poor reputation
Buy a FranchiseLowestLowestProven brand, training, ongoing supportHigh fees + royalties; strict rules; limited independence

The rule: Independence and risk move together. Most independence = most risk. Least risk = least independence.

Franchise-specific terms:

  • Franchisee — buys the right to use the brand and system
  • Franchiser — owns the brand; collects fees and royalties
  • Franchising Agreement — spells out the duties of both parties

LO5 — Success and Failure

Four Reasons for Success

  1. Hard work, drive, and dedication
  2. Market demand — selling what customers want
  3. Managerial competence — planning, decisions, financial control
  4. Luck — good timing and favourable conditions

Four Reasons for Failure

  1. Managerial incompetence or inexperience — poor decisions, lack of skill
  2. Weak control systems — not monitoring finances, inventory, or operations
  3. Neglect — owner fails to devote sufficient time and energy to the business
  4. Insufficient capital — running out of cash before reaching profitability

Exam trap on neglect: Neglect = too little attention, not too much work. The failure is absence, not overexertion.

Exam trap on capital: A business can have revenue and still fail from running out of cash. Insufficient capital is about cash flow timing, not just total sales.


The two exam-critical attributes are liability and double taxation.

FormOwnersLiabilityDouble Tax?
Sole Proprietorship1UnlimitedNo
Partnership2+Unlimited (general partners)No
CorporationShareholdersLimitedYes
CooperativeMembersLimitedNo
graph TD
    UL[Unlimited Liability\nSole Prop · General Partners] -->|"personal assets\ncan be seized"| Risk[Higher Personal Risk]
    LL[Limited Liability\nCorporation · Cooperative] -->|"only investment\nis at stake"| Safe[Personal Assets Protected]
    Corp[Corporation Only] -->|"profits taxed at corporate level\nthen dividends taxed personally"| DT[Double Taxation]

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Key points per form:

Sole Proprietorship — simplest, cheapest to set up; owner and business are one legal entity; unlimited personal liability

Partnership — two types of partners matter:

  • General Partner — actively manages; unlimited liability
  • Limited Partner — passive investor; limited liability (only what they invested)

Corporation — a separate legal entity; shareholders elect a Board of Directors; can raise capital by selling stock; limited liability for all shareholders; subject to double taxation; most complex and regulated

Cooperative — member-owned; run for mutual benefit, not profit maximization; slower decision-making; limited external capital access


Introduced Concepts (Expanded Elsewhere)

  • Business Plan — document summarizing venture strategy; required by banks before lending; covered fully in Ch6 and Assignments 2 & 3
  • Finance Function — how a business obtains and uses money (debt, equity, risk); covered in ADMN201-Ch15

Key Terms Quick Reference

TermDefinition
Unlimited LiabilityPersonal assets can be seized to pay business debts
Limited LiabilityPersonal assets protected; only investment is at risk
Double TaxationCorp pays corporate tax on profits; shareholders also pay personal tax on dividends
FranchiseRight to sell a franchiser’s product under their brand
IntrapreneurCreates something new inside an existing large organization
BootstrappingSelf-funding with minimal external capital
CollateralAssets pledged to secure a loan; seized if unpaid
IPOFirst sale of shares to the general public
IncubatorsFacilities supporting early-stage small businesses
Sales ForecastEstimate of products/services to be purchased over a specific period

Entrepreneurship, LegalFormsOfBusiness, BusinessOwnershipStrategies, PrivateEnterprise, ClassificationSystems-LegalForms, ADMN201-Ch15