Connection: Communication Goals ↔ Management Persuasion
The Link
ADMN 233’s five communication goals (Inform, Persuade, Train, Engage, Promote Goodwill) map directly onto the purposes of business communication in ADMN 201. Managers use these same goals daily — in employee motivation, stakeholder communication, leadership, and decision-making.
graph TD CG[Communication Goals\nADMN 233] --> P[Persuade] CG --> I[Inform] CG --> E[Engage] CG --> GW[Promote Goodwill] CG --> T[Train] P -->|maps to| M1[Leadership & Decision-Making\nADMN 201] I -->|maps to| M2[Reporting & Stakeholder Updates\nADMN 201] E -->|maps to| M3[Motivation & Participation\nADMN 201] GW -->|maps to| M4[Employee Relations & Brand\nADMN 201] T -->|maps to| M5[Onboarding & Employee Development\nADMN 201]
From ADMN 233
The writing process requires identifying a single primary goal for every message before drafting. The goal drives medium, tone, and approach — a persuasive memo uses indirect structure and leads with strong points; an informational update can be direct.
From ADMN 201
Business communication appears throughout the management topics: leaders must persuade teams, managers must inform stakeholders, HR must engage employees and promote organizational goodwill. Motivation theories (ADMN 201) recognize that the way a message is framed (its goal and tone) directly affects employee behaviour.
Why This Matters
Recognizing which communication goal you’re serving lets you write more effectively in business contexts — and understand why certain management communications succeed or fail. A “promote goodwill” message that accidentally reads as “persuade” can generate distrust.